I’m a do-gooder. I’ve devoted my career to using media to make the world a better place. But most importantly, I believe that most people have the power to be agents for change – they just need a little encouragement.

That’s why I love the concept of DoGood, a free mobile app that provides daily “do goods,” with the goal of getting hundreds of thousands of people to do something positive on any given day. From basic things like “use less water today” to more specific things like “pledge time to Nelson Mandela day”, the app is there to make it easy for people to consider little ways that they can be a part of bigger social change.

The app tracks stats on how many people worldwide have participated in a certain do good act, and also allows participants to post comments, feedback and tips for other users. The coolest part of all is that the website allows you to submit a suggested do good, so that you can share your own ideas to the mobilesphere. And it’s all integrated with Facebook and Twitter, allowing users to upload their daily good deed and inspire others to do so too.

On a scale of 1 to 10, I rate this app an 8. Some of the “do goods” lack rigor (e.g., “be nice to someone today”). Also, it requires users to log into the app to find out about each day’s good deed. It would be much better if it gave you to option of receiving daily text updates. However, the overall concept is fantastic. Have YOU done something good today?

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