That is, according to Grayson Bass, Managing Director of Bass International. Bass is a mobile strategist (among other things) who consults with Ubermind, a leading Seattle-based tech consulting company that specializes in web and mobile apps.

Bass came to speak to our digital communications class last Monday, and he opened his lecture with this wine analogy. Apparently, when screwtop wine first came out, wine connoisseurs turned their noses up at it. In their opinions, how could a centuries-old cork technique be replaced by a simple modern screwtop?

But recent research has shown that screwtops actually keep wine fresher and better tasting than corks. Now there is a growing trend of screw tops among some of the finest wines.

That’s what Bass says is happening with mobile technology. At first, people thought mobile technology was a fad, and that apps were just silly. But Bass emphasizes that mobile technology is not only bettering the way we communicate, but that it’s an inevitable conclusion.

So I dug a little deeper with Bass to get his thoughts on how mobile technology is changing the way we interact. According to him,  “It moves us from being ‘always connected’ to ideally connected. If you look at the new iPhone, we can have video chats with people… this is almost sci fi! But what it really does is that it allows us to integrate friends, brands, and services into our lives on our own terms.” According to Bass, advances in mobile technology are enabling us to customize our use so that it’s optimally in sync with our lifestyle.

It’s true. As digital communication becomes more and more sophisticated, we have more choice. We can hand-pick our music selection, we can have our favorite films streamed at the click of a mouse, and we can access virtually anything at our fingertips. The technology is evolving at an exponential rate. So I asked Bass where he thought mobile technology would be five years from now:

“Who knows! Predicting that far out is more imagination than estimation. I think it’s safe to say that battery and computing power will be increased significantly, allowing for more interactive and immersible experiences.” He says consumers should be on the lookout for manufacturers increasing phone memory and function, as well as new business models. As odd as it sounds,” says Bass, “I think Africa and other developing markets are going to be ‘canaries in the coal mine’ on what is adopted and how we use mobile.”

So for a guy who spends most of his time thinking about mobile technology, I wondered what his favorite apps* were. Like me, he’s looking for apps that are useful and make his life easier. Specifically, he noted apps that convert (like Units or AppVault, both which offer nifty numerical conversion and measurement tools). One of his absolute favorites “that lives on his phone” is Allrecipes Dinner Spinner, which is basically an all-purpose mobile cookbook. And for iPad users out there, “the iWork suite is fantastic.”

*Keep an eye out for upcoming reviews of Bass’ favorite mobile apps in the near future.

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