I was already a big fan of the eBay app, but now they’ve come up with a new one, the eBay Fashion app. It takes the ease of eBay shopping to a whole new level by allowing you to browse and even “try on” apparel that is available in the eBay world. You would never guess this is an auction site (unless you get to the bidding stage) because it is organized so well and has the look and feel of a fashion catalog. It allows you to check out the latest fashions, browse the vintage collection (I’m obsessed with the 70s), and it has a virtual closet function where you can see what your items look like when paired together! You can even upload a picture of yourself and superimpose the items on yourself. Of course, it also has the requisite email, facebook and twitter options as well. Best of all, it’s totally free.

What I love the most is that the people at eBay are thinking about how they can take advantage of mobile to really take their services to a whole new level. I guarantee that I will be using this app in the very near future.

Check out this demo for a walk-through of all the features: